How COVER’s illustration production division brings hololive visuals to life
Summary
COVERedge profiled the illustration production division that supports hololive production’s key visuals, outfits and merchandise. The team discusses its 25-person structure, nearly 1,000 annual projects, collaboration with talents and partners, and its work on the hololive SUPER EXPO 2026 visual.
COVERedge interviewed leaders and members of COVER’s illustration production division about the work behind hololive production’s visual identity. The division has roughly 25 members across art direction, in-house illustration and project management, and supports key visuals, new outfits, event art, merchandise and other projects. The art direction team alone handles close to 1,000 projects a year, while a seven-person in-house illustration team produces around 30 pieces monthly.
The article explains how the team balances internal production with external partners, working directly with talents when developing outfits and creative concepts. For hololive SUPER EXPO 2026, the division handled the outfit design and art direction for the “hololive time-warp” key visual while coordinating background production with an outside studio. Artists also study talents’ streams, 3D lives and music to understand what each person means by “cute” or other creative requests. COVER says the team aims to be a trusted creative partner and keep raising the quality of the company’s output.
Source: COVERedge and COVER’s official X account.
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