VEE to End Current Project Operations on September 30, 2026
Summary
VEE will end its current project operations and affiliated-talent management on September 30, 2026, Sony Music Entertainment announced. Talents wishing to continue are generally expected to retain their current names, characters, and accounts as they move to new arrangements.
VEE, the virtual talent development and management project operated by Sony Music Entertainment, has announced that it will end its current project operations and management of affiliated talent on September 30, 2026.
For talents who wish to continue their activities, VEE says it is proceeding with transition arrangements so they can generally retain their current names, characters, YouTube channels, and social-media accounts under the new structures they choose. Each talent will announce their own future plans through their official accounts.
VEE’s fan community VEELLAGE will close at 23:59 on September 30, 2026, while the VEE Official Shop will end sales at 23:59 on November 30, 2026. No new products will be released from October, and the shop plans to hold sale campaigns.
The project has also halted development of the game Gun Girl Go and will not release it. Except for activities already announced as cancelled or changed, events scheduled through September 30 are expected to proceed in principle.
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